The latest item made available for customization at the Nike Studio Harajuku is this AW77 hoodie. Based on the “Ekiden” hoodie (named for the famous The Tokyo-Hakone collegiate relay marathon), the piece packs in both customizable style and running-specific functionality – like a hidden zip pocket in the hem, and a system for threading headphones through the hood. The iD-able areas include the back of the body and the chest; in addition the standard embroidery, chenille Varsity-type letters are an option. Available in both mens and womens sizes now at the Nike iD Studio at Nike’s Harajuku flagship.
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